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博彩公司如何做好公关和营销

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发表于 2008-10-26 09:40 | 显示全部楼层 |阅读模式
首先我们来看一篇32Red公司的新闻稿

32Red Plc Nominated for Two Awards in the LeisureReport Awards 2008

EUROTOWERS 2, GIBRALTAR, October 25, 2008 -- 32Red Plc, the UK facing online gaming company, has revealed that they have been nominated in the Best Deal of the Year and Revitalised Brand of the Year categories of the LeisureReport Awards 2008.

The LeisureReport Awards are designed to highlight and reward successful business development and these latest nomination have been announced in recognition of 32Red's progress throughout in 2007 and 2008.

No strangers to the winning of awards, 32Red has already succeeded in proving itself through the online casino site, which has won the acclaimed Best Casino award from Casinomiester an unprecedented five consecutive years since 2003.

According to Ed Ware, CEO at 32Red Plc, the LeisureReport recognition of the re-energising of the 32Red Casino brand was a result of considerable amount of serious work and focus. He added, "The company wanted to put more time and energy into the 32Red brand to portray the qualities our players have come to know and expect from us."

The Best Deal of the Year nomination reflects 32Red Plc's corporate performance, with the smooth and successful selling of the betdirect brand in November last year. The subsequent funds were invested into the casino brand and have been the spur for 32Red's strong performance in 2008. Ed Ware, commented, "We're honoured to have been nominated for two awards - they are demonstrative of 32Red's good year, our progress in 2008 and the direction for us in 2009, where we hope to build and accelerate our success.


关键词:LeisureReport Awards, 两个奖项:Best Deal of the Year和Revitalised Brand of the Year, 32Red公司。

另外,注意,这只是一个提名。搜索LeisureReport Awards网站,leisurereportawards.co.uk。第一个奖项的提名有11家公司,立博收购EastWood的交易也在其中,其它都不是博彩公司。第二个奖项还包括Sportech和NETeller两家博彩相关的公司。

最关键的是还有一个只与博彩有关的重要奖项
最佳博彩公司Best Betting and Gaming Company
888.com
Probability Gaming
Paddy Power
Playtech
Leisure & Gaming

32red还根本没有赢得任何奖项,马上发出新闻稿,这就显示出市场营销部门和公关部门的能力了。
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