Paddy Power Launches Parlay Bingo

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Published: Saturday, October 20, 2007 mgowanbo.cc

Direct licensing agreement kicks off

Paddy Power plc, Ireland's largest betting and gaming company, has relaunched Paddy Power Bingo under a direct licensing arrangement with Canada-based Parlay Entertainment.

Previously, Paddy Power Bingo had been part of a bingo network that is also powered by Parlay Entertainment technology.

"Transitioning to a standalone bingo software solution is a significant step for Paddy Power," said Peter Trinz, Senior VP, Parlay Entertainment. "They've seen encouraging growth in liquidity since launching just over a year ago and have proven that bingo complements their existing entertainment portfolio."

Mark Nunan, Head of Online Bingo, Paddy Power said: "When we entered the bingo market a year ago, we appreciated the low barriers to entry that the network model provided, including liquidity, product knowledge and minimal infrastructure costs. With the solid growth we've experienced, our business needs have evolved and we require the independence, flexibility and control offered by the standalone model. We're pleased to enter into a closer relationship with the team at Parlay as part of our solution."

In the world of online bingo, both network and standalone solutions are proven business models.

As the industry matures, Parlay has begun to see several large gaming operators like Paddy Power exploring the option of moving away from the incubatory environment of a network and migrating to a standalone solution.

"For brands with existing infrastructure, channels and marketing muscle, the standalone solution offers better returns, more control and simply makes more sense," said Trinz.

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Paddy Power发射的parlay宾果

出版：周六， 2007年10月20日mgowanbo.cc

直接授权协议，揭开序幕

Paddy Power可编程控制器，爱尔兰最大的博彩和游戏公司，已relaunched稻田电力宾果下，直接发牌安排与加拿大基于parlay的娱乐节目。

此前，稻田电力宾果了的一个组成部分宾果网络，那也是由parlay的娱乐技术。

"过渡到独立宾果软件解决方案是一个重大步骤，为水稻的权力，说： "彼得特林兹，资深副总裁， parlay的娱乐节目。 "他们看到了令人鼓舞的增长，在流动性，自推出仅一年多前，并已证明宾果补充其现有的娱乐服务组合"

马克nunan ，头部的网上宾果，水田权说： "当我们走进宾果市场一年前，我们表示赞赏，因为进入门槛低，该网络所提供的模式，包括流动资金，产品知识和起码的基础设施费用。与稳健增长我们经历的，我们的业务需要，已演变和我们所要求的独立性，灵活性和控制，由单机模式。我们很高兴能走入了紧密的关系，与该小组在parlay的一部分，我们的解决方案。 "

在世界上的在线赌博，网络及单机解决方案已被证明的业务模式。

随着产业的逐渐成熟， parlay的已经开始看到几个大型游戏运营商如水稻功率探索期权的逐渐远离，从incubatory环境的一个网络，并移植到一个单独的解决方案。

"为品牌与现有的基础设施，渠道和营销力量，独立的解决方案提供了更好的回报，更多的控制，并简单地让更多的意义上说， "说特林兹。

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显示2007年Chartwell公司收购Parlay，哪里知道美国的一纸法律让这桩收购协议泡汤。上个月PEIC Acquisitions出价1230万加元收购parlay，但是到了最后期限，PEIC没理，接下来又有2个公司，总共3个公司对Parlay感兴趣。

本周PEIC正式放弃Parlay，因为Parlay犹豫不决。这另外两个公司其中一个是立博，但是如果立博购买Parlay，不得不放弃其美国方面的业务，也很尴尬。

现在这个事态发展莫名其妙，谁都不知道会是什么结果。

博彩518的观点，Parlay这种半死不活的垃圾公司早死早托生。