立博：Meet the team and our 2013 projects ahead of LAC

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Meet us at the LAC event - Stand 17; entry is free to affiliates. Register today and join us at one of the best affiliate events of the year!


Ladbrokes Sportsbook:
Our highly anticipated new online and mobile website will be up and running this year. This site will not only provide the best online sports betting experience available but it will encapsulate the excitement and dynamic feel of our re-invigorated Brand!
We'll also be further building out our substantial in-play markets, whilst providing you with fresh marketing material to help you promote them, compiling the juiciest trading offers in the business and leveraging acquisition with attention grabbing Free Bet offerings!

Ladbrokes Bingo:
Ladbrokes Bingo is starting 2013 with a bang. Over the next few months we are running a multi-channel campaign in the North of England including TV advertising for the first time since 2010. We have already seen large growth YOY in new players coming to Ladbrokes Bingo which we foresee will continue to grow when the full mobile app and HTML5 suite goes live.

Ladbrokes Poker:
There's a new team in town for Ladbrokes Poker! Acquisition and Marketing have spent the tail end of 2012 reworking the welcome bonus structure to offer our players the most flexible bonus available. We have the most comprehensive promotions calendar on the Microgaming Network aimed at converting recreational players . Following the great player feedback we got from offering tickets to world class sporting events we will be running more in 2013 such as Cheltenham and Premiership football matches.

Ladbrokes Casino:
In 2012 Ladbrokes Casino has invested 80% more YoY in ATL marketing through - 4 TV Campaigns (Jan, March, Sept & Dec). These campaigns helped drive brand awareness, customer retention and reactivation.
This year we will also be making several improvements to our Casino including: adding personalisation features, adding best in class new Casino content, customer conversion improvements, segmented bonuses and loyalty points.
For Q1 in 2013 we will carry on with £25 Free + 100% up to £500 match to drive new signups.

Ladbrokes Games:
Ladbrokes Games already boasts an impressive array of fun filled Slots, Jackpot Slots, Card Games, Table Games and more. In 2013 we will be driving maximum player value and new customer acquisition by adding the best branded content to our current offering including several Marvel based titles, Millionaires Club, The Cube, Countdown & Bullseye.


We will be in the London Affiliate Conference next week (8th and 9th February) so please come and see us at the stand 17.