Party Gaming Signs Affiliate Fraud Buster

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If it's good enough for the banks and James Bond, it's good enough for online gambling!

If you're ripping off the branding or reputation of Party Gaming, watch out - the gambling giant has signed up the UK company Envisional for an extensive affiliate fraud monitoring contract embracing major group online gambling operations, including Party Casino, Party Bingo and Party Poker.

The company will use its patented A3I intelligent search technology to find, examine and verify all claims of affiliation to the six main websites and detect any misuse of Party Gaming’s name and brands.

“This is a new industry sector in which we could make considerable inroads because there is nothing like this (A3I tool) out there,” said Ian Shircore, Envisional’s vice-president global marketing. “It feeds off the more conventional work we’ve done with clients like RBS and Barclays.”

Envisional’s A3I – Advanced Automated Artificial Intelligence – technology searches for text, logos or images across the whole of the online universe, including blogs, auction sites, trade boards, Internet Relay Chat channels and peer-to-peer networks, ranking results in order of urgency and importance.

It is already known for detecting new forms of phishing attack and for online piracy intelligence work with the Hollywood film studios, including revealing the huge volume of illegal downloads that followed last November’s release of the James Bond movie, Casino Royale.

The company predicts that its solution, capable of sourcing information online that even unlimited human resources would not expose, will eventually become a utility service in the same way accountants and insurers are.

Martin Weigold, group finance director with executive responsibility for corporate social responsibility at Party Gaming, said: “We take our legal obligations and ethical responsibilities very seriously. Envisional’s advanced artificial intelligence capabilities will help us ensure continued compliance with strict marketing regulations, as well as protect the party brands in which we have invested so heavily over the years.”