NEW VIRGIN GAMES WEBSITES NOW LIVE (BETA)

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VIRGIN GAMES: A NEW DAWN

A few weeks back, our affiliate newsletter linked to this chronicle about the challenges a gaming operator faces with a website redesign project.

Well, the biggest challenge is now behind and the wait is over.

NEW VIRGIN GAMES WEBSITES NOW LIVE (BETA)

The Virgin Games, Virgin Casino, Virgin Bingo, Virgin Poker websites have been fully re-structured, re-designed, re-painted, re-optimized, re-you name it. and are now live on a beta release. Check them out here: http://beta.virgingames.com or click on "new site" banners on our existing sites.

For a limited time, our visitors will be able to switch between the old and new sites. In a few weeks we'll do away with the old site and fully embrace our new identity.

The purpose of the new design is threefold: engage through content, ease navigation, and increase conversions. It's the customer-facing last piece of the unified wallet project that has enabled us, for the past few years, to pay you aggregated commissions on all your player's activities, Casino, Bingo or Poker. Virgin Games prides itself with above average conversion ratios, hence explaining the comparative success of our affiliate endeavours, and yet we though more could we done on this front. Currently being worked on, our spanking new optimized registration funnel will be live in a couple of weeks. We can't wait to see this bad boy in action, and so will you.

WE WANT YOUR FEEDBACK / Get 100 V*POINTS + iPad 2 draw entry + £50 affiliate bonus

As a business partner, we'd like to know what you think of the new site design and navigation.If you have a bit of time on your hands, please have a look around the sites and fill in our feedback survey here: http://www.surveymonkey.com/s/8WCGMLL.

If you open a player account beforehand and add your player username to the survey, you will get 100 V*POINTS free + a chance to win an iPad 2. Additionally, the most comprehensive and constructive affiliate feedback report will also bag you a £50 affiliate bonus, added to your affiliate commission.

To qualify for the £50 affiliate bonus, please state that you are one of our affiliates by adding "Affiliate username: rebwang" in section 12 of the survey, so we know who you are.Already filled in the survey? Swifty you. Email us your player username and we'll add you to the list.

AFFILIATE TRACKING?

Once more, nothing for you to worry about, we take care of everything. You do not need to change any of your tracking links when the existing sites are replaced by new versions: we'll switch them over as soon as the beta period is over and switchover date has been agreed. We will of course let you know once done. For now, your players are still being directed to the old site. Tracking will follow seamlessly if they visit the new beta site on their way to registration.

If you have any questions in the meantime, do not hesitate to contact us [email protected]

Thanks for reading.
Virgin Games Affiliates Team

Virgin Games works closely with organisations such as GamCare and Gamble Aware to make sure that we protect underage and vulnerable people from being harmed or exploited by gambling.

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