Top Execs To Speak At World Poker Congress

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Lipscombe and Pollack will need little introduction

The River City Group organisers of the World Poker Congress (WPC) scheduled for Malta on November 29 and 30 this year have announced that Steve Lipscomb, president of the World Poker Tour, and Jeffery Pollack, commissioner of the World Series of Poker will jointly deliver the opening keynote address.

The two veterans, who helm competing poker institutions, will discuss the current state of the game and what the future has in store. "With Steve Lipscomb and Jeffery Pollack, we will present two of the individuals most responsible for the recent poker boom," says Sue Schneider, president of River City Group.

"With their unique perspective and wisdom, they will examine the global reach of the game and how it is penetrating international markets."

Lipscombe is an award-winning producer/director of television and film, and heads Lipscomb has directed the remarkably successful World Poker Tour. His initiatives have included the 2005 launch of the Professional Players Tour (PPT), the international expansion of WPT, and the branding of the WPT with a variety of different licenses including sunglasses and apparel, poker tables and décor and artwork.

Pollack is the first commissioner of the World Series of Poker, and he has brought a definite professionalism to the event. The recently completed WSOP 2007 introduced several cutting-edge innovations that have been hailed by professional players. His sense of branding was developed when he was managing director of broadcasting and new media at NASCAR Digital Entertainment. He is also the founder of the Sports Business Daily.

The World Poker Congress is positioned as the first conference to fully explore the synergies between the live and online games, and will feature two tracks dedicated to the different forms of the game, as well as plenary and general sessions featuring topics that appeal to each audience.

Attendees will discuss issues such as marketing the poker room, player development, legislation and economics in Europe, staging tournaments, building a player base, business strategies for a quickly maturing industry, fraud and security and mergers and acquisitions.